POSTPONED - New Date TBD - The Business of College Sports
Join us for a very special "Business Of" series event at the offices of Learfield IMG College(LIMGC) in Plano. Learfield IMG College unlocks the value of college sports for brands and fans through an omnichannel platform. The company's extensive content and commerce solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience.
Key leaders from LIMGC will:
* Provide a short overview of the Learfield IMG College enterprise
* Give an overview of the business of college sports (multimedia rights, licensing / merchandise, ticket sales, donations, etc.)
* Share thoughts regarding select innovations across the college sports landscape (e.g., data and analytics, Name / Image / Likeness and player monetization, esports)
* Facilitate a group discussion based on a ‘case study' brief of a current business challenge
The presentation will be made by the firm's Chief Content, Strategy, & Development Officer Rob Schneider (Columbia Business School and West Point grad) and VP Strategy & Development Matt Deimund (HBS '15 and University of Oklahoma grad).
A portion of the registration fee will be donated to a charity, Trey Athletes. Trey Athletes was co-founded is currently co-run by Rebecca Feickert, HBS MBA 2018. Trey is a nonprofit youth sports startup on a mission: Empower athletes to become lifelong leaders, representative role models, and influential voices for their communities.
Date: April 30, 2020
Time: 5:30- 7:00 pm
Location: Offices of Learfield IMG College, 2400 Dallas Parkway, Suite 500, Plano, TX 75093
Cost: $15 - Click HERE to register on the Harvard Business School Club of Dallas web site.