Invitation from Wharton Club of Dallas - Contagious!!
With Wharton Professor Jonah Berger
The Wharton Club of Dallas warmly invites Harvard Club to their upcoming event with Wharton marketing professor and bestselling author Jonah Berger for a lunchtime discussion.
Getting your ideas to catch on
Ever wondered why some products and ideas become popular? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to catch on. If you've ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.
About Jonah
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the New York Times and Wall Street Journalbestseller Contagious: Why Things Catch On. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like theNew York Times and Harvard Business Review often cover his work.
Wharton Club Gold Members: Free
Wharton Club Members: $15
Guests: $25
Box lunch will be provided.
RSVP: Click here to register.